Smart Sound Box
The project is to develop a new product and additional touchpoints that support a newly developed product for an emerging market/consumer segment.
LG has little to no influence in the health and wellness market, while Peloton, although a respected name in the health and wellness industry, is still a young company looking to solidify their position in the market.
From the expertise of both LG and Peloton, LG and Peloton are collaborating to cater to health-conscious millennials by combining LG’s advanced displays, AI, and communication solutions with Peloton’s expertise in fitness technology to create a more immersive and connected experience in the home.
Millennials, generally defined as those born between 1981 and 1996, are a generation that’s been shaped by rapid technological change, economic shifts, and evolving social norms. They came of age during the rise of the internet, the 9/11 attacks, and the 2008 financial crisis events that influenced their outlook on work, relationships, and society. They’re often characterized as tech-savvy, valuing flexibility and purpose over traditional markers of success like homeownership or corporate loyalty. They have also delayed milestones like marriage and kids compared to Gen X or Boomers, partly due to economic pressures and partly by choice.
